We’ve worked extensively on developing the new ‘brand’ for LEGOLAND hotels. – Designing the clock tower icon and incorporating the LEGO DNA into the architecture of the buildings, from the original existing hotel in Billund, Denmark, to the new builds in Windsor and around the world – the LEGOLAND brand is now easily identifiable with its coloured inserts and animated Dragon. Our design involvement runs right through the buildings, from Reception and public areas to restaurants and bedrooms. We have helped develop, design and implementÂ the thematic strategy throughout all elements of the design from carpets and graphics to furniture, fixtures and fittings. We have also developed themed rooms in various styles incorporating LEGO characters, colours and attributes throughout.