Legoland

Legoland Hotels

We’ve worked extensively on developing the new ‘brand’ for LEGOLAND hotels. – Designing the clock tower icon and incorporating the LEGO DNA into the architecture of the buildings, from the original existing hotel in Billund, Denmark, to the new builds in Windsor and around the world – the LEGOLAND brand is now easily identifiable with its coloured inserts and animated Dragon. Our design involvement runs right through the buildings, from Reception and public areas to restaurants and bedrooms. We have helped develop, design and implement the thematic strategy throughout all elements of the design from carpets and graphics to furniture, fixtures and fittings. We have also developed themed rooms in various styles incorporating LEGO characters, colours and attributes throughout.

Legoland Discovery Centres

New physical play and build areas based on the assets of LEGO and DUPLO. Incorporating multi level enclosed play structures, that incorporate LEGO upscaled toy elements, as well as brick building opportunities.

Legoland cafe

A new development for the F&B offering to be rolled out across their LDC sites that would give a more ‘adult coffee shop’ offering to the operation. Allowing for an enclosed space within the main hub of the attraction that was both quieter and more subtly branded with the LEGO DNA.